TED is a confluence of ideas that is unparalleled in my opinion, in its breadth of topics, its strength of discussion, and the intellectual power of its participants. And most of all, in its purpose. Of spreading ideas that are worth spreading.

TED is a yearly congregation of many fantastic minds who discuss and showcase anything that inspires; may it be origami or climate change or quantum physics. Definitely worth a visit.

Here I give you one of the many speakers: Malcolm Gladwell of Blink and Tipping Point fame talks about an important turning point in consumer understanding in the food industry. From the TED website:

In this witty monologue, Malcolm Gladwell follows the career of a food industry consultant who uncovered a key secret to what eaters like. Running huge focus groups to find customers’ truest tastes, Gladwell’s hero draws a radical conclusion, an epiphany that has defined food marketing ever since. Note: The theme of the 2004 conference was “The Pursuit of Happiness” — hence the talk’s quirky presence.

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