Every time I think what more can people do, to creatively bring a win-win, there is one more brilliant marketing insight that falls plum onto my lap.

For the uninitiated, CAPTCHA is the oddly designed scramble text and numbers that one has to enter for verification on websites; to prevent auto-scripts and email-bots from entering / registering / creating accounts / running DoS attacks etc. While we usually land the boring gibberish on login and register pages, some guy actually thought of using that mindspace for advertising brand names; capturing valuable attention, and also making the user repeat it in his/her mind for filling in the web form. Seth Godin also covers this in his blog.

As users are very likely to read and type the CAPTCHA text, some people are suggesting to commercial this cryptic graphic. See good examples from Jean Yves.

Brilliant!

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