“XYZ is almost certainly the best online photo management and sharing application…”
“…possibly the best radio station in Singapore.”
“…probably the best Indian curry that you could ever have!”
A new clan of pseudo-claims.
What are claims? (Not the insurance types, and definitely not the legal ones). For the non-branding junta, claims are what the word means. Marketers [...]
Buzz marketing has been around for a while now, but I would like to point out one of the best examples I have seen in recent time.
HP along with Buzzcorps launched a campaign for the launch of the HP HDX Dragon Notebook PC. Very simple campaign, where one had to take part in a [...]
TED is a confluence of ideas that is unparalleled in my opinion, in its breadth of topics, its strength of discussion, and the intellectual power of its participants. And most of all, in its purpose. Of spreading ideas that are worth spreading.
TED is a yearly congregation of many fantastic minds who discuss and showcase anything [...]
The personification of something so common and prevalent, done to a degree that is almost touching, human. A simple idea brilliantly executed. And as my favorite ads do, this one made me think about it long after the 30 secs was done. And made me even blog about it :)
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