Comments on: Tall claims. Or possibly, the tallest claim http://harishnarayanan.com/marketer/tall-claims-or-possibly-the-tallest-claim/ Web Raconteur Mon, 02 Aug 2010 13:17:40 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Nilesh Trivedi http://harishnarayanan.com/marketer/tall-claims-or-possibly-the-tallest-claim/comment-page-1/#comment-664 Nilesh Trivedi Sun, 14 Sep 2008 20:01:18 +0000 http://harishnarayanan.com/branding-20/tall-claims-or-possibly-the-tallest-claim/#comment-664 :-) Here's something that pissed me off today. Duracell's ad says "it lasts UPTO 10 times longer". Isn't that comparing to its worst competitor? What I am interested in is how it fares compared with its toughest competition !! I guess saying "it lasts from 0.01 UPTO 10 times longer than our competitors" might not cut it ;-) cheers nilesh :-)

Here’s something that pissed me off today. Duracell’s ad says “it lasts UPTO 10 times longer”. Isn’t that comparing to its worst competitor? What I am interested in is how it fares compared with its toughest competition !!

I guess saying “it lasts from 0.01 UPTO 10 times longer than our competitors” might not cut it ;-)

cheers
nilesh

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