I walked into the campus store today to buy some supplies, and what do I find? A Breeze Rose 100g*3 on the racks, with shiny new packaging and MRP of Rs.23.

Exaltation :)

Had put in two months of toil at Levers, strategising, costing and planning with my partner Atul to see this relaunch happen. And now I could see it come full circle and reach me at this god-forsaken shop at IIM campus. Fantastic!

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