J.K. Rowling’s terrific commencement address at Harvard is available as a video, MP3, or text. Thanks BoingBoing, for making me read it. We all love rags-to-riches stories, but this one talks potently about the power of desperation.

The fact that you are graduating from Harvard suggests that you are not very well-acquainted with failure….

I think it fair to say that by any conventional measure, a mere seven years after my graduation day, I had failed on an epic scale. An exceptionally short-lived marriage had imploded, and I was jobless, a lone parent, and as poor as it is possible to be in modern Britain, without being homeless. The fears my parents had had for me, and that I had had for myself, had both come to pass, and by every usual standard, I was the biggest failure I knew.

Now, I am not going to stand here and tell you that failure is fun. That period of my life was a dark one, and I had no idea that there was going to be what the press has since represented as a kind of fairy tale resolution. I had no idea how far the tunnel extended, and for a long time, any light at the end of it was a hope rather than a reality. So why do I talk about the benefits of failure? Simply because failure meant a stripping away of the inessential. I stopped pretending to myself that I was anything other than what I was, and began to direct all my energy into finishing the only work that mattered to me. Had I really succeeded at anything else, I might never have found the determination to succeed in the one arena I believed I truly belonged. I was set free, because my greatest fear had already been realised, and I was still alive, and I still had a daughter whom I adored, and I had an old typewriter and a big idea. And so rock bottom became the solid foundation on which I rebuilt my life. ,…Failure gave me an inner security that I had never attained by passing examinations. Failure taught me things about myself that I could have learned no other way….Such knowledge is a true gift, for all that it is painfully won, and it has been worth more to me than any qualification I ever earned….

Link

Buzz marketing has been around for a while now, but I would like to point out one of the best examples I have seen in recent time.

HP along with Buzzcorps launched a campaign for the launch of the HP HDX Dragon Notebook PC. Very simple campaign, where one had to take part in a simple contest, answer a few questions and win one of these swanky powerful machines for free.

The brilliance of the campaign is not in the concept. Nothing new in that. The secret here is not the ‘what’ or the ‘how’ of the launch. It’s in the focused needle-pointed choice of the ‘where’.

Blogging, tech opinions and gadget acceptance is driven by opinion leaders (lead users, as we know them). These are the people who try new software, new plugins, new platforms, and are the beta-testers and alpha-testers who are always one step ahead and in the know.

Knowing this only too well, the campaign (called 31 days of the Dragon, www.31daysofthedragon.com) was launched in all the key influencing sites (31 of the best read blogs / online tech guides / product review guerillas) and the sites have different interesting tasks (from answering simple questions to posting a video of the existing PC on Youtube). Makes sure that the big guns write about the new PC, makes the visitors participate in hordes, and makes them talk about this to hell lot more people.

In short, pin-point, textbook, buzz marketing. Well executed and well noticed.

p.s: Buzzcorps was started by ex-AMD PR guy Chris Aaron who specializes in blog buzz marketing and influencer marketing. Nice niche to live in, at the moment :)

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