I walked into the campus store today to buy some supplies, and what do I find? A Breeze Rose 100g*3 on the racks, with shiny new packaging and MRP of Rs.23.
Exaltation :)
Had put in two months of toil at Levers, strategising, costing and planning with my partner Atul to see this relaunch happen. And now I could see it come full circle and reach me at this god-forsaken shop at IIM campus. Fantastic!
"Each one of us is nothing but a collection of memories. It is up to us to give those memories enough meaning that we don't feel a life wasted when we, or for that matter, others, look back at us."